Sometimes I can’t think of a succinct response when I’m asked what I do for a living. “I’m a writer,” is what I usually say, but often, that isn’t enough. I need a quick response that covers it all — but that’s a lot to ask because my work is so multi-faceted. And I like [...]
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Microblogging: When it comes to online marketing, Twitter is an irrefutable signal of a leveled playing field. Anybody can tweet. You, the marketing manager at Ikea, your mother, your daughter. And tweets show up in real-time Google searches, unlike most blog posts. Entrepreneurs focused on marketing their internet business are well-advised to keep an eye [...]
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