Online Business Cookbook — Strategies for starting an online business, plus the occasional recipe for homemade pizza, because no one should do this on an empty stomach.

The wrong kind of traffic

December 1, 2009

The Ninj mashed up this little video for you guys. He told me he was working on building online business traffic.
The cars remind me of those hippos doing ballet in Fantasia.
One of the utmost nicest things about working at home is not having to commute. I can’t wait for you to experience it. I want [...]

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Who cares about your business?

November 30, 2009

Besides you and me, of course.
Who cares that you’re starting a business online?
Are your customers single moms (or dads) with kids? Do they drive a new smartcar fortwo? Are they confused about health insurance plans or hair styles? Your business won’t appeal to everybody. It couldn’t possibly. But it does appeal to a [...]

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Trends in online business ideas

November 24, 2009

While you’re checking out internet business ideas, are you easy prey for the “idea of the week”? That’s what Duct tape marketing guru John Jantsch
cautions entrepreneurs about here.
Ninj tells me I’m a sucker for a new idea. He’s right, of course. I can’t help it. They’re shiny.
However, if I know you, your ears just perked [...]

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Self-discipline and the devil

November 23, 2009

What is the hardest thing about marketing an online business by yourself?
If you aren’t already self-employed, you might say the hardest thing would be self-discipline. After all, nobody else cares whether or not you spend your time diddling around on Facebook. When you clock out for the night, either you completed your goals for the [...]

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6 ways to get unique content

November 20, 2009

Here’s something to keep in mind when you’re starting an online business. In order for your web pages or blog posts to get indexed by Google, first they must contain unique and quality content.
Easy to say, harder to pull off, right?
If you’re like me, your brain doesn’t always engage instantly the minute you sit at [...]

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Who are you talking to?

November 19, 2009

Internet marketers talk a lot about generating traffic. I do my share of yakking about it.
In fact, I just posted a 600-word article about building online business traffic. I published it on a well-known site, as part of a Phase One strategy to increase traffic to the Cookbook.
Yes, it felt good to get another article [...]

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How to choose a niche

November 18, 2009

You may have already chosen an online business idea that you want to write about, blog about or market (or all three). Or you may be deciding between two or more good ideas.
Let’s say you’ve been blogging about food, or something more nichey, say vegetarian food. You love to cook and create your own recipes, [...]

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Participate in GEW

November 17, 2009

I know you’re busy, but if you’re thinking about starting an internet business, you might want to take a sec and check out the happenings on the Unleashing Ideas website.
The economy is still rather stinky, but the news is not all bad. Drumroll, please…Nov 16 – 22 is the 2nd Annual Global Entrepreneurship Week [...]

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Your internet business is an open studio

November 16, 2009

On Saturdays the Ninja and I take time off from making money online to play music together in an art studio near us. (That’s right, we step away from our computers.) Our friend, artist Jonas Gerard, opens up his studio and invites visitors to come and watch him paint, and join him on a journey.
It’s [...]

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Coffee buzz and Internet biz

November 13, 2009

Like many people making money online, the Ninja runs on espresso. He likes it “black as midnight on a moonless night,” just like Agent Cooper.
He can’t work without it, he tells me. I believe him.
In the recent past, the Ninja’s habit was to leave the house for his morning cup. By the time he came [...]

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