Online Business Cookbook — Recipes for starting an online business.

Do you make these 5 subject line mistakes?

April 21, 2010

Creating an online business requires sending out e-mail. In addition to your initial welcome-aboard note, reminders and thank-yous, e-mail serves a bunch of other purposes:

Newsletter
Sale or special discount
Announcement of a new addition to your service or product line

Competition for your clients’ attention span is fierce. You know what it’s like to go to your inbox [...]

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Who has time to start a business online?

April 14, 2010

If you think you can’t find time for starting a business online, take a minute and think about the time you’ve spent watching Grey’s Anatomy or Lost, or the time you’ve wasted sitting through lame television commercials.
That kind of time adds up. I know. I spent hours watching Star Trek when I was a kid, [...]

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Drive traffic to your online business

April 6, 2010

A friend of ours is wondering if she’s just dreaming, or if building online business traffic is a reality in her niche.
She’s been searching for another income stream to fill in the gap left when her 401K became a 201K. She has two e-books written and ready to go. She’s got a unique selling point [...]

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Are you reaching all your customers or only some?

March 2, 2010

The Ninj and I are busy creating and adding new products to our websites.
When we first started our online business system in 2004, making a living was our main goal. However, making a living isn’t simply about money, is it? Our plan was to run a small business in a way that would make [...]

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How much is that home internet business in the window?

February 12, 2010

Home internet businesses are cheap to run. When you first start an online enterprise you really don’t need much except the basics. Internet access and a reason to be in business. That’s about it, and those don’t add up to much in dollar amounts.

When bad winter weather shuts down businesses and schools for days [...]

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The surprising secret to starting an online business

January 19, 2010

Starting an online business is like learning a foreign language. Or a new dance step. It feels awkward to not know what you’re doing. Especially if you’re already proficient in many other areas of life. Why is that?
Learning something new requires eating humble pie. Admitting you don’t know everything already. We grownups often have a [...]

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4 ways to get motivated starting an internet business

January 4, 2010

We’re all motivated differently. Here are 4 ways to motivate yourself to start your online business. This post was inspired by this article at CNN.com:
1. Set small goals. Think baby steps.
You might be lusting after a significant increase in your income. You’re confident your online business idea would fly, if only you could spend 10 [...]

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Dentist drill hits gold online

December 30, 2009

Thinking about your New Year’s goals?
If marketing an online business is one of them, you’ve come to the right post. I’ve got a story for you.
But first I just have to tell you: The ninja and I are psyched. We just did our year-end assessment, where we dedicate a day to review our successes and [...]

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Internet business model unaffected by blizzard

December 23, 2009

Oh, the weather outside was frightful. Online, business was delightful.
Our internet business model just kept humming along as usual. Not so for local businesses.
The worst blizzard in over a decade shut down our mountain town last weekend. The storm, now referred to as Snowpocalypse, kept shoppers from their usual holiday buying frenzy on [...]

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Do you make this marketing mistake?

December 14, 2009

When marketing an online business, your instinct may be to push your service or product in order to sell it.
But that would be a mistake.

Marketing is not about being pushy. It’s about letting your visitor get to know you, like you and trust you. Eventually, your visitor may become a customer and buy from you.
Imagine [...]

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