Are you reaching all of your customers, or only some?
A few months ago, the ninj and I discovered that new visitors weren’t looking at the old posts. We knew they were looking for all that rich content. But getting readers to go backwards in a blog is a challenge.
We decided to make it easy for them, and did the work ourselves.
We collected all that relevant information and bundled it together into an uber-organized packet, gave it a name, and started offering our new product.
Find out how we did it, how long it took, and why we heartily recommend this method of re-packaging your proprietary information products.
