Online business systems and strategies for success.
From the category archives:
Search marketing has become a key part of an Internet business but so too has social bookmarking. They appear to b in direct competition with each other at this point in the game. Many search engine pros started their social media adventures with bookmarking and news services like Digg, Delicious, and StumbleUpon. The key question [...]
{ 0 comments }
Microblogging: When it comes to online marketing, Twitter is an irrefutable signal of a leveled playing field. Anybody can tweet. You, the marketing manager at Ikea, your mother, your daughter. And tweets show up in real-time Google searches, unlike most blog posts. Entrepreneurs focused on marketing their internet business are well-advised to keep an eye [...]
{ 0 comments }
Marketing an online business can happen anywhere. Not just online. Be prepared to give a concise, well planned description of your business whenever the opportunity comes about. Write it, rehearse it to the mirror, your dog, and your best friend. That way, you’ll have it down next time you attend a Chamber mixer or a [...]
{ 1 comment }
Thinking about your New Year’s goals? If marketing an online business is one of them, you’ve come to the right post. I’ve got a story for you. But first I just have to tell you: The ninja and I are psyched. We just did our year-end assessment, where we dedicate a day to review our [...]
{ 0 comments }
When marketing an online business, your instinct may be to push your service or product in order to sell it. But that would be a mistake. Marketing is not about being pushy. It’s about letting your visitor get to know you, like you and trust you. Eventually, your visitor may become a customer and buy [...]
{ 0 comments }
Marketing an online business requires imagination. You’re the creative type. I have a feeling entrepreneurial urges go hand-in-hand with creativity. So do you have an image of your ideal customer? Who immediately snaps into your mind when you think about ways to market your business online? Knowing what she needs or lacks, what she’s dying [...]
{ 0 comments }
What is the hardest thing about marketing an online business by yourself? If you aren’t already self-employed, you might say the hardest thing would be self-discipline. After all, nobody else cares whether or not you spend your time diddling around on Facebook. When you clock out for the night, either you completed your goals for [...]
{ 0 comments }
It isn’t what you might think. They’re not scanning your posts looking for the top ten ways to get rich quick. What draws them to you is something much more specific. In fact, it’s the specifics you write about, or the specific deal you offer, that turns their heads and makes them stay on your [...]
{ 0 comments }
Organizing my bookmarks gives me such satisfaction. Can it be so wrong to feel so good? The other night over the phone, a friend of mine was musing about starting an online business. Two things immediately popped into my mind. His eyes glaze over when it comes to details. And I really think he’d go [...]
{ 0 comments }
Took the day off yesterday. Miss me? Here’s why the boyfriend and I could afford to take off work and enjoy a lovely, spontaneous Friday: our internet businesses are totally rockin’ this week. What’s the secret to marketing an online business during a recession? There is no secret. We work hard, but not hard like [...]
{ 0 comments }
