Anybody creating an online business knows that only one thing feels better than seeing a significant increase in your monthly income.
And that thing is: birthing an idea that translates into financial increase.
I will share the awesome secret with you in a minute. I can’t wait.
But first, I want to cop to a mistake we made, which helped us achieve the precise opposite effect we were aiming for: No increase in monthly income.
How did we manage to achieve no monthly increase in our income, you ask? Well, put simply, we underestimated our opportunities. Opportunities for what? For running a sale.
Creating an online business isn’t exactly like running a store-front business.
We know that. But when it came to running a special sale on one of our web businesses, we were acting as if we were a brick-and-mortar getup.
Mistake!
Our discovery?
Lean in people, this is the awesome-secret part: We could afford to run this big sale, not four times per year as we had been doing. Not double that at eight times per year either.
How frequently do we now run the sale?
Every three weeks. Every three weeks!
I k-n-o-w-! It feels like we’ve woken up from a dream. More frequently run sales do not burn out, turn off, or annoy your customers as you may fear.
Believe me, we love and respect our customers. We do not dare trifle with their emotions. Oh, no. When it comes to creating an online business, relationship-building is ever-so-much more important than a one-off sale.
But when we stumbled across this principle, that more frequently run special deals (for us that means a Bundle Discount which is a heluva great deal, if you want to know), we were astounded that it didn’t anger or annoy our customers. No one complains that we’re running a sale too quickly after the last one. The fact is it just creates more buzz, which creates more business, which in turn translates into more money into the savings account.
The bottom line here is that there is a sweet spot that you can find, if you experiment a bit. A three-week gap between sales might not suit your business, or it might, just perfectly. Whatever it is, you can find it. Just start wide and narrow the scope until it feels just right.
What we learned from our mistake was that we cannot assume that our customers are tracking every sale we run, like you might do with a shoe store you pass every day. From an online perspective, there are always new people being exposed to your ‘special deal’ for the very first time.
What mistake have you made while creating an online business? (Or maybe I should say “have you EVER made a mistake while creating an online business?” lol!) Please share it with us, and tell us what you learned from it. You can comment anonymously if you wish. 
I love hearing from you!
