From the category archives:

recipes

How to re-package old posts into a new product

by Suzanne Arthur on May 31, 2010

Are you reaching all of your customers, or only some?
A few months ago, the ninj and I discovered that new visitors weren’t looking at the old posts. We knew they were looking for all that rich content. But getting readers to go backwards in a blog is a challenge.
We decided to make it easy for [...]

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Do you have an online business system that converts visitors to paying customers? If you could use a little help in this department, read on.
First, tell me where you talk about the benefits of your product or service.
Raise your hand if you said up front.
Most people think so. They figure the customer is looking for [...]

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What is the difference between a blog and a website?

by Suzanne Arthur on May 8, 2010

It would be the cat’s pajama’s if creating an online business were as easy as putting up a Web site or starting a blog. However, unless your content proves to be a worthy resource that people can find online, it’s doomed to sit alone in cyberspace.
Building a valuable resource takes more than just the initial [...]

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Anybody creating an online business knows that only one thing feels better than seeing a significant increase in your monthly income.
And that thing is: birthing an idea that translates into financial increase.
I will share the awesome secret with you in a minute. I can’t wait.
But first, I want to cop to a [...]

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Are you reaching all your customers or only some?

by Suzanne Arthur on March 2, 2010

The Ninj and I are busy creating and adding new products to our websites.
When we first started our online business system in 2004, making a living was our main goal. However, making a living isn’t simply about money, is it? Our plan was to run a small business in a way that would make [...]

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The surprising secret to starting an online business

by Suzanne Arthur on January 19, 2010

Starting an online business is like learning a foreign language. Or a new dance step. It feels awkward to not know what you’re doing. Especially if you’re already proficient in many other areas of life. Why is that?
Learning something new requires eating humble pie. Admitting you don’t know everything already. We grownups often have a [...]

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4 ways to get motivated starting an internet business

by Suzanne Arthur on January 4, 2010

We’re all motivated differently. Here are 4 ways to motivate yourself to start your online business. This post was inspired by this article at CNN.com:
1. Set small goals. Think baby steps.
You might be lusting after a significant increase in your income. You’re confident your online business idea would fly, if only you could spend 10 [...]

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Orwell’s 6 writing tips

by Suzanne Arthur on November 11, 2009

An engaging debate is going on over at Daily Blog Tips. Starting an online business means writing for your readers.
The question is about writing clearly online, and people don’t agree about how best to simplify information for online readers.
I don’t know a whole lot, people, but this is an area I love and actually have [...]

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3 virtues for success online

by Suzanne Arthur on November 10, 2009

A friend of ours is still working a job, but he’s thinking about starting an online business. He’s not crazy about his job, but he’s not exactly motivated to leave it, either. It’s that ‘leading a life of quiet desperation’ thing.
He asked me how long I thought it would take him to start making a [...]

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“What do you do?”

by Suzanne Arthur on November 3, 2009

Starting an internet business includes the task of working up your 60-second response to our culture’s number one small-talk question.
Since Evan and I started working online we’ve had a lot of opportunities to spout a succinct description of what we do. Saying it over and over again helps to hone it down to the main [...]

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