Recipes for starting an online business.
From the category archives:
Your Internet business ideas are coming into focus. Your website or blog may already be in progress, and you’re writing articles to toss around the Web like delectable tidbits to the hungry readers who will soon become your loyal customers.
But first, entice them to read your articles. What to put into your articles is the [...]
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Once you’ve got a strong hunch about an online business idea you want to pursue, what is the next step?
Say you’ve decided on the product or service you want to deliver. You’ve also got a good sense of the sort of people you want in your target market.
Is there a foolproof way to figure out [...]
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When you start an online business, should you announce it with a press release? Isn’t blogging about it enough?
Some very smart and worldly PR people suggest that press releases are outdated and useless, claiming that nobody reads them anyway.
Others contend that writing a press release is a neat way to clarify your own understanding of [...]
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When marketing an online business, your instinct may be to push your service or product in order to sell it.
But that would be a mistake.
Marketing is not about being pushy. It’s about letting your visitor get to know you, like you and trust you. Eventually, your visitor may become a customer and buy from you.
Imagine [...]
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Marketing an online business requires imagination.
You’re the creative type. I have a feeling entrepreneurial urges go hand-in-hand with creativity. So do you have an image of your ideal customer?
Who immediately snaps into your mind when you think about ways to market your business online? Knowing what she needs or lacks, what she’s dying for more [...]
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This morning the Ninj and I experienced an internet business disaster.
Not a mere gaff, not just an error. A full-blown, stomach-clenching online business system catastrophe.
What happened?
Our server disappeared. Our Web site vanished. Putting the URL into the browser bar wasn’t bringing it up. Trying a different browser wasn’t bringing it up.
Gah!
Reboot all three computers.
Still [...]
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Besides you and me, of course.
Who cares that you’re starting a business online?
Are your customers single moms (or dads) with kids? Do they drive a new smartcar fortwo? Are they confused about health insurance plans or hair styles? Your business won’t appeal to everybody. It couldn’t possibly. But it does appeal to a [...]
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Internet marketers talk a lot about generating traffic. I do my share of yakking about it.
In fact, I just posted a 600-word article about building online business traffic. I published it on a well-known site, as part of a Phase One strategy to increase traffic to the Cookbook.
Yes, it felt good to get another article [...]
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I know you’re busy, but if you’re thinking about starting an internet business, you might want to take a sec and check out the happenings on the Unleashing Ideas website.
The economy is still rather stinky, but the news is not all bad. Drumroll, please…Nov 16 – 22 is the 2nd Annual Global Entrepreneurship Week [...]
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On Saturdays the Ninja and I take time off from making money online to play music together in an art studio near us. (That’s right, we step away from our computers.) Our friend, artist Jonas Gerard, opens up his studio and invites visitors to come and watch him paint, and join him on a journey.
It’s [...]
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