6 ways to get unique content

by Suzanne Arthur on November 20, 2009

Here’s something to keep in mind when you’re starting an online business. In order for your web pages or blog posts to get indexed by Google, first they must contain unique and quality content.

Easy to say, harder to pull off, right?

If you’re like me, your brain doesn’t always engage instantly the minute you sit at the computer. At those times, aside from asking Ninj to make me a latte (he makes the best), I pull out my bag of writing tricks.

This trick is called Cubing. You might recognize it from your freshman comp class. Like looking at a cube, you see six different perspectives on the same thing just by shifting it in your hand (or your mind).

Cubing is a tool for getting a whole lot of writing down on the page, quickly. If you would rather have a tooth drilled than sit down and write, you’re going to love this.

Once you do it, you can use the pages you’ve written in at least six different posts or longer articles (it’s always generated way more than six pages for me).

Cubing

1. Describe it. How does your subject look to you? What distinctive characteristics does it have?

2. Compare it. What is your subject like? Contrast it too. What is it not like?

3. Connect it. What can you connect or associate your subject with? What does it remind you of? Anything else it makes you think of?

4. Analyze it. What makes your subject tick? What makes it the way it is? What notable aspects does it have?

5. Apply it. How can your subject be used? What purpose does it serve, and what is its specific function?

6. Argue for or against it. Define an issue and take a position using your subject.

Oh, and let me know in the comments if you try this. Generating unique content isn’t always easy. This is one way that always seems to get my brain unlocked.

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{ 2 comments… read them below or add one }

1 Walter November 21, 2009 at 1:10 am

Cubing, its very unique style of composing a content. I have been blogging for 5 months and I have observed that the one thing that prevents people from being unique is that they are afraid to be different, they want to be in the mainstream.

I believe that for a content to be unique, it must come from your very heart, expressed without being afraid of what others have to say. Those who follow their heart are the ones that become successful. :-)

2 Suzanne Arthur November 21, 2009 at 9:28 am

Hi Walter, thanks for stopping by! :)

I guess it’s our job as internet marketers to find the balancing point between staying true to our unique message and yet expressing it in a “mainstream” enough way so that people can find us (and find our message useful).

Thank you for your thoughtful comment, and come on back :)

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