Online business systems and strategies for success.
From the monthly archives:
Are you reaching all of your customers, or only some? A few months ago, the ninj and I discovered that new visitors weren’t looking at the old posts. We knew they were looking for all that rich content. But getting readers to go backwards in a blog is a challenge. We decided to make it [...]
{ 0 comments }
Marketing an online business can happen anywhere. Not just online. Be prepared to give a concise, well planned description of your business whenever the opportunity comes about. Write it, rehearse it to the mirror, your dog, and your best friend. That way, you’ll have it down next time you attend a Chamber mixer or a [...]
{ 1 comment }
How are you at building online business traffic? Perhaps you’re at this stage: Your website is up and working, and visitors are quick with positive feedback. But the trickle of people who are showing up clearly will not sustain you and your family of four. You know that directing attention to your site is one [...]
{ 0 comments }
Do you have an online business system that converts visitors to paying customers? If you could use a little help in this department, read on. First, tell me where you talk about the benefits of your product or service. Raise your hand if you said up front. Most people think so. They figure the customer [...]
{ 0 comments }
When you start an online business, should you announce it with a press release? Isn’t blogging about it enough? Some very smart and worldly PR people suggest that press releases are outdated and useless, claiming that nobody reads them anyway. Others contend that writing a press release is a neat way to clarify your own [...]
{ 0 comments }
It would be the cat’s pajama’s if creating an online business were as easy as putting up a Web site or starting a blog. However, unless your content proves to be a worthy resource that people can find online, it’s doomed to sit alone in cyberspace. Building a valuable resource takes more than just the [...]
{ 0 comments }
