Recipes for starting an online business.
From the monthly archives:
Thinking about your New Year’s goals?
If marketing an online business is one of them, you’ve come to the right post. I’ve got a story for you.
But first I just have to tell you: The ninja and I are psyched. We just did our year-end assessment, where we dedicate a day to review our successes and [...]
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Oh, the weather outside was frightful. Online, business was delightful.
Our internet business model just kept humming along as usual. Not so for local businesses.
The worst blizzard in over a decade shut down our mountain town last weekend. The storm, now referred to as Snowpocalypse, kept shoppers from their usual holiday buying frenzy on [...]
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When marketing an online business, your instinct may be to push your service or product in order to sell it.
But that would be a mistake.
Marketing is not about being pushy. It’s about letting your visitor get to know you, like you and trust you. Eventually, your visitor may become a customer and buy from you.
Imagine [...]
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Marketing an online business requires imagination.
You’re the creative type. I have a feeling entrepreneurial urges go hand-in-hand with creativity. So do you have an image of your ideal customer?
Who immediately snaps into your mind when you think about ways to market your business online? Knowing what she needs or lacks, what she’s dying for more [...]
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Today’s post on the Small Business Success blog reports on important factors that can make or break a small business.
Entrepreneurs polled declare these factors very important to success:
Past job experience
Learning from successes and failures
Strong management
Good fortune
And among the barriers to entrepreneurial success:
The failure to take risks
Not putting in the time and effort required
Difficulty raising capital
Lack [...]
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This morning the Ninj and I experienced an internet business disaster.
Not a mere gaff, not just an error. A full-blown, stomach-clenching online business system catastrophe.
What happened?
Our server disappeared. Our Web site vanished. Putting the URL into the browser bar wasn’t bringing it up. Trying a different browser wasn’t bringing it up.
Gah!
Reboot all three computers.
Still [...]
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The Ninj mashed up this little video for you guys. He told me he was working on building online business traffic.
The cars remind me of those hippos doing ballet in Fantasia.
One of the utmost nicest things about working at home is not having to commute. I can’t wait for you to experience it. I want [...]
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