Do you want to make money online, but you’re not certain how? I’ll tell you one good way to get your readers to take the action you want them to. Use the how-to trick.

How-to headlines immediately grab our attention. They dangle a promise: How to make more money, how to lose weight, how to have more fun in life.

Even if readers already know what to do (eat less, exercise more, for example), they think some missing piece of info might help them move from simple awareness of the problem to taking action. The how-to headline taps into their craving for another perspective. That’s why your readers dropped by your website to begin with. They want to solve a problem and suspect that you can help.

As a professional freelancer, I had researched and written many pieces and had my work published in national, regional and trade magazines and websites. But when I stepped into the pilot’s seat as an entrepreneur everything was different. Being in charge of my own business demanded that I begin writing directly for an audience that I was going to generate.

As Steve Jobs said, “people don’t know what they want until you show it to them.”

Instinctively, I started writing how-to articles. I had an urgent goal, which was to make money from our online business. It was all about how to start a cleaning business. I decided to study and master the art of the how-to.

So, I bought an e-book called “How-to write a how-to,” and it worked like a charm. I knew how to write a how-to already. However, I couldn’t bear the thought that some morsel of information remained of which I was unaware that would teach me — once and for all — how to craft a killer how-to. The e-book author included a long list of headline prompts I couldn’t resist filling in.

The act of filling in the blanks moved my inner writer off her lazy tuckes. Writing headlines was fun and easy with the templates. Suddenly I couldn’t type fast enough for the ideas that came pouring in. Not only for how-tos, but I was getting ideas and whole chunks of writing for many other articles too. That exercise opened the floodgates.

Use the following list to help generate posts and pillar articles, press releases, advertisements, and more.

How to ________

How to get the most out of ______

How to get ______

How to avoid _____

How to have______

How to end ______

How to increase _____

How to get rid of _____

How to start_____

How to conquer _____

How to begin _____

How I _____

How to improve your _____

How I improved my _____

How to become _____

How to enjoy _____

How to develop _____

How you can _____

When you grab your readers’ attention and then move him or her to action, you will start making money online.

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Happy Holidays!

by Ev Miles on December 26, 2011

in start an online business

Happy Holidays from us here at the Online Business Cookbook.

2012 will be the perfect year to start an online business. This is the sweet spot in the history of the Internet for entrepreneurs. There are enough far reaching and proven tools to launch fast, but an online business is still not on the minds of most people, so you can still carve out your niche. When we started – going on 10 years ago, it was the wild wild west in terms of Internet businesses. Sure, it was exciting, but it was also very risky, stressful and unstable for the long term. It is much easier today.

2012 will be the sweet spot for starting an online business. We look forward to the year ahead and with helping you to start an Internet business of your own.

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What are the 5 Uses For Tumblr On Your Online Business Blog? Tumblr, a blogging platform is getting billions of page views as people come up with various of creative ways to maximize its use. It is definitely a great platform that allows users to easily share their content online, It also has a mobile platform where you can upload content to it in seconds from your phone via a certain app.

It is mostly popular because it combines two powerful features of blogging and micro blogging. So what is the difference between the two? Webcom wiki states that “The difference between a traditional blog and microblogging is, that microblogs often are headlines of present activity, thoughts and news from a given source. Whereas blogging mostly is larger stories, with more background information, research including links and pictures since web blogs allow more content.”

Tumblr recognizes bloggers who post unique and quality content and applies it to a timeline. When you follow users you can see their posts in your dashboard. Like Twitter’s retweet feature where you re-post links or updates that you like, Tumblr has its re-blog feature where you can interact with other bloggers very quickly as well.

Getting started with Tumblr is so easy and very fun. When you sign up with the site, you enter your email address, a password and a url of your choice in which you are given the chance to set up your own custom domain in this format YourName.tumblr.com. Once you are done setting it up you can post right away.

Customizing your page with your preferred themes from its hundreds of themes are available on Tumblr’s official theme garden, the best is that most of them are free! Its lightweight platform and easy to use features grabbed the hearts of many bloggers and in turn many business entrepreneurs use it for promoting their products through blogs. Tumblr is hosted, you don’t have to worry about server maintenance or worry about hackers or other server issues.

With Tumblr it is always easy to post. The text is already pre-formatted depending on how you will want to share your thoughts. You can share a quote, a link, text, a video and a photo with your own style. With the kind of technology we have right now, whether your online or if you are offline you can still access your Tumblr account through a mobile app. It is always easy to share with Tumblr.

You can use Tumblr to update other social media sites like Facebook or Twitter. Readers subscribe to your Tumblr which brings all your posts in one timeline. This is very handy for niche marketing, people relative to a certain topic will subscribe to a certain post or content in a niche that they are passionate about.

If you want to make money with your blog, you need to get a good ranking in the search engines. It is never an overnight process! It is a process that you have to work with over time, using the right proven strategies and methods.

Getting a good page rank for your blog, chances are you will definitely get good revenues from it. For this strategy you need to work on providing useful informative content to your Tumblr page. Trying out various methods and incorporating a variety of perspectives is indeed the best approach to the road to a high page rank.

There are various ways to follow in making use of blogging to have an extra income. It is not just about blogging everything you want to say to the public. It is also about following certain rules and a blueprint to hit a certain target audience. This is not as easy as it may sound but following these strategies can give you promising results.

Here are some ideas you can always do for your first Tumblr…

Posting interesting quotes in your blogs and link them to full stories is a good way to catch attention. Consider business blogging as a marketing tactic for your business, though blogging is a long term process, not short term, it still can bring in some short term traffic. Investing time and a creative mindset is crucial with this strategy. Often entrepreneurs, business owners, and operators tend to get overly excited when they see good traffic yet they receive less than impressive calls from customers or prospective customers.

Most online business entrepreneurs tend to forget that they need to produce fresh quality information every post. This means updating the account regularly in order to maintain the visibility of your page. Some leave their accounts like a ghost town which makes the rank lower and lower. Don’t just go for the first link, build up links overtime with original posts that are only on Tumblr pointing to your business blog.

When blogging you should look after what your customer want to hear rather than what you want them to hear from you. This requires thorough research on your niche. Seek for quality advice that informs them on the topic they are interested in. This research will save you from producing a lot of redundant content. Try to write personal blogs. Blogging is really informal by nature. Try not to be too stiff.

Blogging can really be rewarding yet there are certain things you need to do in order to keep its effect long lasting. Blogging regularly is not that easy. To avoid burning out, you should brainstorm terms and ideas ahead of time. Setting up attainable goals is a must. Never give up on blogging. Most people give up blogging after a few months. Doing so will lead to your website business failing.

Blogging with Tumblr has already been proven that it will give you more and more readers. Internet business blogs gets the right traffic through capturing keyword-focused searches in the search engine – primarily Google. The visibility of your website is maximized. Providing high quality advice and information to your readers is also a must since they always crave for the right knowledge and solution for what they need and want!

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Sphinn Your Online Business

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A backwards approach to an Internet business idea

I think many people take a backwards approach to finding an internet business idea. They try to figure out what they think is a sure deal as far as making cash flow. They hyper-rationalize it. It’s understandable, but very few good business ideas make any rational sense. No one thought Twitter made any sense, who [...]

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You need the best online business tools

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You need flexible systems for your online business

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Social Promotion Vs. Search Engine Ranking

Search marketing has become a key part of an Internet business but so too has social bookmarking. They appear to b in direct competition with each other at this point in the game. Many search engine pros started their social media adventures with bookmarking and news services like Digg, Delicious, and StumbleUpon. The key question [...]

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What is the best online business idea?

The best online business idea is the one you feel genuine passion for. An online business takes years to mature, you will need to be motivated for the life of the business. You better make your internet business be about something you care about. You will need to provide real services and products that help [...]

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Proven Internet Business Guide

A proven Internet business guide is a must these days. Entrepreneurs know that setting up a website has a lot of benefits. But when they don’t have a clue how, don’t want to learn and are not inclined to start an online business such as a social network site like Facebook or Multiply, they have [...]

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